Programmatic SEO, Done Properly: The SEO Company’s Guide to Scale Without Thin Content

Design the template first

Programmatic fails when templates are generic. We design modules that force uniqueness and usefulness from the start.

Modules we include

• USPs & key facts: what changes across items (prices, specs, seasonality, risks).
• FAQs: pulled from search logs and support—unique per item.
• Comparisons: vs‑tables or pros/cons to aid decisions.

Internal‑linking system

• Hubs → items; items → hubs; related by rules (location, category, attributes).
• Breadcrumbs for crawl paths and user context.

Schema & validation

• BreadcrumbList, Organization, FAQ, Product/Service where allowed.
• Stable @ids and automated tests on deploy.

Checklist to get started

• Define unique fields per item
• Write copy guidelines per module
• Ship 1–2 templates → validate → scale