What We Shipped This Quarter at The SEO Company: 7 Lessons from Real SEO Projects

Quarter in review

• Quick wins first: internal link passes and title rewrites moved needles in 2–3 weeks.
• Programmatic without thin content: unique modules (USPs, FAQs, pricing context) kept indices clean across templates.
• Schema matters: BreadcrumbList + FAQ improved crawl paths and Answer‑Engine coverage.
• CWV sprints: better image delivery and JS reduction cut LCP by 35–60% on heavy pages.
• Content ops: briefs with “why us” sections boosted assisted conversions.
• Reporting: page cohorts surfaced which templates needed another pass.
• Ownership: one DRI per task kept momentum during busy release weeks.

What we’ll keep doing

Ship smaller, more frequent releases; pair every programmatic template with a link system; validate schema in CI; and maintain a standing crawl‑budget checklist for new sections.