Internal Linking that Scales: Hubs, Breadcrumbs & Related Modules (The SEO Company Playbook)

Why internal links matter

They distribute authority, clarify relationships and help both users and crawlers find the next best page. At The SEO Company, we make them systematic.

System design

• Hubs: overview pages that anchor a topic and set expectations.
• Spokes: detailed pages that link back to the hub and to each other where relevant.
• Related modules: rule‑based lists to surface the next step automatically.

Breadcrumbs

They reinforce hierarchy for users and bots. Add JSON‑LD BreadcrumbList and keep URLs clean.

Governance

• Maintain a linking map in a sheet
• Automate where possible via CMS rules
• Quarterly audits to fix orphaned pages

Quick start

1. Pick one topic cluster
2. Create or refresh the hub
3. Link all spokes to the hub—and add related modules