Micro‑Influencers for SEO: How The SEO Company Turns Creator Content into Links & E‑E‑A‑T

Why micro‑influencers matter (for us and for you)

At The SEO Company, creators aren’t just reach— they’re signals. The right partners drive brand mentions, citations and natural links from relevant blogs and newsletters. Those signals reinforce Experience, Expertise, Authority and Trust (E‑E‑A‑T) and help organic visibility compound.

How we choose creators

• Relevance over size: niche audiences that overlap with your buyers.
• Owned channels: preference for creators with a website/newsletter (not only social) so links and citations are natural.
• Proof of usefulness: a history of how‑tos, reviews or data posts.

Collabs that earn links (our favourites)

• Data & checklists: we provide a quotable dataset or checklist they can host with a source link.
• Co‑authored guides: we contribute research; they add first‑hand experience and images.
• Deep‑dives: hands‑on walk‑throughs of a feature or tool with practical takeaways.

Outreach note (copy/paste)

“We loved your {post}. We’ve built a {dataset/checklist} your readers can use—happy to co‑credit and share raw files. If it helps, could you host it and cite us as the source?”

Measuring impact

• Links & mentions: new referring domains, brand search lift.
• Assisted conversions: first‑touch from creator URLs; unique codes.
• Quality: topical relevance and indexability of linking pages.

Quick checklist

• Shortlist 20 creators with websites/newsletters
• Prepare one data asset/checklist worth citing
• Send 5 personalised pitches/week (follow up once)
• Track links/mentions and refresh the asset quarterly