Answer Engine Optimisation in 2025: The SEO Company’s Guide to AI‑Ready Pages

AEO, in plain English

Answer Engine Optimisation (AEO) is structuring content so assistants and AI Overviews can parse, trust and surface your answers. At The SEO Company, that means clear entities, JSON‑LD and on‑page answers people actually want.

Foundations we implement

• Entity clarity: one primary entity per page; relate it to brand/product/location.
• JSON‑LD: Organization, BreadcrumbList, FAQ and Product/Service where policy allows.
• Stable @ids: persistent identifiers so knowledge systems connect the dots.

Designing pages for AEO

• Answer block up top: a short TL;DR with dates/sources where helpful.
• FAQs: real questions from search logs and support tickets.
• Evidence: cite sources, methods and last‑updated dates.

Validation & monitoring

• Rich‑results tests; schema linting in CI
• GSC enhancements and error trends
• Track branded/unbranded answer presence over time

Three‑step pilot

1. Select 5 key pages; add FAQs + JSON‑LD with persistent IDs
2. Add a one‑paragraph answer block at the top
3. Measure changes to impressions/clicks and entity coverage in 28 days