Search Engine Optimisation

Overview

We grow qualified traffic by fixing the foundations, publishing the right content, and making your site machine‑readable. Everything is prioritised against business goals and measured weekly.

What you get

• Roadmap & ownership: opportunity sizing, sprint plan, and a living backlog.
• Technical: crawl/indexation, Core Web Vitals (LCP/CLS/INP), image delivery, canonical/redirect/robots hygiene, JavaScript SEO.
• Content & E‑E‑A‑T: briefs, outlines, bylines/SME review, on‑page optimisation, update cadence.
• Programmatic SEO: scalable templates (e.g., {make}/{model}, route/itinerary, city/activity) with unique copy modules and FAQs—no thin pages.
• Schema & AEO: Organization, BreadcrumbList, FAQ, Product/Service (where policy allows) with stable @id strategy.
• International & Local: hreflang, regional IA, Google Business Profile & NAP audits (if applicable).
• Migrations: redirect maps, parity testing, and go‑live support when platforms change.

Process

1. Discover: audit + analytics to find quick wins and blockers.
2. Build: fix site health, ship templates, publish content, add schema and internal links.
3. Measure: dashboards for traffic, rankings, conversions; weekly reviews and iteration.

Deliverables

• SEO audit & prioritised action plan
• Content calendar, briefs, and on‑page updates
• Internal linking hubs and breadcrumb policy
• JSON‑LD package and validation
• CWV and performance improvements
• Weekly report and monthly strategy review

Stack

Webflow/WordPress, GA4, GSC, SEMrush, Looker/Sheets.

Case highlights

• Follow Alice: ~97K organic visits/month, 43K keywords (SEMrush, Jul 2025).
• Chaiz: ~10.8K visits/month; strong US share and 1.5K backlinks.