SEO

Tours & Activities

Tour Daddy

TourDaddy is a tour booking platform integrating Rezdy. We built the SEO foundation—IA, programmatic location/activity pages, schema, and a content engine—to start compounding growth.

Objective

Establish baseline organic traffic and keyword footprint for US‑first audiences, preparing the platform for scalable bookings.

Strategy

1) Design and build the complete TourDaddy platform and booking engine (inventory, availability, checkout) · 2) Define SEO‑friendly IA: City → Activity → Supplier; canonical and URL rules baked into the CMS · 3) Launch programmatic pages with unique content modules and FAQs per city/activity · 4) Implement JSON‑LD (Organization, BreadcrumbList, FAQ) and internal linking between entities · 5) Optimize performance and CWV; image delivery, caching, and minimal JS · 6) Establish GA4/GSC baselines, event naming, and dashboards for growth · 7) Continuous content sprints targeting “things to do in {city}” and category terms

Challenge

Launch a new tours & activities marketplace with a custom booking engine and a search‑ready content system from day one.

What we built

Complete software platform: architecture, CMS, inventory, supplier onboarding, availability and pricing rules, secure checkout, and admin tools.
Booking system: custom booking flows (date/time selection, guest counts, add‑ons), order management, confirmations, and refunds.
Integrations: payments, email, analytics, and supplier feeds as required.

SEO details

IA: City → Activity → Supplier with canonical policies, clean URLs, and breadcrumbs.
Programmatic SEO: templated city/activity pages with unique highlights, maps, seasonality, and FAQs.
Schema: Organization, BreadcrumbList, and FAQ JSON‑LD with stable @ids.
Internal links: related activities and nearby cities; supplier roll‑ups.
Technical: CWV improvements; image optimization; sitemap and robots hygiene.
Analytics: GA4 events for search, product view, add‑to‑cart, checkout, purchase; GSC + SEMrush baselines.

Early metrics (SEMrush, Jul 31, 2025)

Organic traffic ~110/month worldwide; US ~97 (88% share)
Keywords ~1,138
Authority Score 11; Backlinks 1.7K from 120 referring domains

Next

Scale inventory ingestion and add Product/Tour structured data once policy allows.
Publish TOFU hubs for “things to do in {city}” and seasonal guides.

Stack

Custom platform (booking engine), GA4, GSC, SEMrush.

Other projects

See our work

Welcome to the spotlight, where Nova's magic touches down, turning the ordinary into the extraordinary.

Chaiz

Chaiz is a US‑focused marketplace for vehicle service contracts. We built a search‑led growth engine: programmatic {make}/{model} coverage pages, EEAT editorial content, and rigorous technical SEO.

The Travel Group

Travel-Group.uk connects travelers with curated package holidays and tours. We modernized IA, fixed technical debt, and shipped content that captures UK demand.

Follow Alice

Follow Alice is an adventure travel operator (Kilimanjaro, safaris, EBC). We scaled search demand capture across destinations, routes, and FAQs with programmatic SEO and EEAT content.

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