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The Travel Group
Travel-Group.uk connects travelers with curated package holidays and tours. We modernized IA, fixed technical debt, and shipped content that captures UK demand.
Objective
Increase UK organic traffic and bookings by building a clean site structure and ranking for commercial travel terms.
Strategy
1) Technical and content audit; prioritise quick wins and blockers · 2) Rework destination/product hubs and breadcrumb clarity · 3) Add FAQ/Organization schema and implement canonical/sitemap hygiene · 4) Improve internal links and speed (CWV) · 5) Publish buyer‑intent and comparison pages supported by guides · 6) Track progress with weekly dashboards and sprint plans
Challenge
Legacy structure and thin content limited rankings in UK travel SERPs.
SEO details
- Technical: indexation fixes, XML sitemaps, canonical policy, redirect mapping, robots hygiene.
- IA: destination & product hubs with clear breadcrumbs and related links.
- Content: buyer‑intent landers (“holidays to…”) plus comparisons and FAQs.
- Schema: Organization, BreadcrumbList, FAQ JSON‑LD.
- CWV: image compression, code splitting, and layout stability passes.
- Analytics: GA4 events for enquiry and brochure downloads; SEMrush & GSC reporting.
Key metrics (SEMrush, Jul 31, 2025)
- Organic traffic ~1,924/month worldwide
- Keywords ~2,191
- Authority Score 21; Backlinks 511 from 160 referring domains
- UK ~1.4K visits (73% share)
Next
- Expand long‑tail destinations and integrate structured reviews.
- Improve internal nav to surface seasonal offers.
Stack
WordPress/Webflow, GA4, GSC, SEMrush.
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