SEO

Automotive marketplace

Chaiz

Chaiz is a US‑focused marketplace for vehicle service contracts. We built a search‑led growth engine: programmatic {make}/{model} coverage pages, EEAT editorial content, and rigorous technical SEO.

Objective

Grow qualified non‑brand traffic and conversions for extended‑warranty intent in the US while establishing durable topical authority.

Strategy

1) Diagnose growth levers via audit and opportunity sizing · 2) Rebuild information architecture around make/model/trim intent · 3) Launch programmatic pages with unique copy blocks and dynamic FAQs · 4) Implement JSON‑LD (BreadcrumbList, Service, Organization, FAQ) and rich internal links · 5) Improve CWV and crawl efficiency; fix indexation hygiene and sitemaps · 6) Publish EEAT editorial (comparisons, problems/solutions) to deepen topical authority · 7) Track, review, and iterate weekly with clear ownership and backlog prioritisation

Challenge

Win high‑intent extended warranty searches without relying on phone sales, and convert self‑serve shoppers on‑site.

SEO details

IA & hubs: Make → Model → Trim/Year hierarchy, with comparison clusters (OEM vs VSC, dealer vs marketplace).
Programmatic SEO: scalable templates with unique modules (USPs, reliability notes, pricing context, FAQs, breadcrumbs).
Schema: BreadcrumbList, Organization, Service, and FAQ JSON‑LD; consistent @id linking.
Internal links: automated related links and hub roll‑ups for crawl paths and equity distribution.
Technical: CWV improvements, image optimization, preconnects; robots/redirect rules; XML sitemaps and canonical policy.
Content: EEAT guides, comparisons, and ownership costs; clear authorship and review notes.
Analytics: GA4 events for quote funnel; weekly SEMrush/GSC reporting; rank and page cohort tracking.

Key metrics (SEMrush, Jul 31, 2025)

Organic traffic ~10,835/month worldwide; ~92% US share
Keywords ~9,859
Authority Score 27; Backlinks 1.5K from 617 referring domains

Next

Extend trim/year coverage and reliability modules per model.
Grow OEM comparison and dealer‑vs‑marketplace content.

Stack

Webflow, GA4, GSC, SEMrush, Sheets/Looker.

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