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Follow Alice
Follow Alice is an adventure travel operator (Kilimanjaro, safaris, EBC). We scaled search demand capture across destinations, routes, and FAQs with programmatic SEO and EEAT content.
Objective
Increase global organic traffic and inquiries for priority trips while strengthening brand authority across UK/US markets.
Strategy
1) Map demand across destinations/routes and cluster by intent (plan, prepare, book) · 2) Build Destination → Route → Itinerary templates with reusable modules (costs, packing, training, visas, safety) · 3) Implement JSON‑LD (BreadcrumbList, Organization, FAQ, Review) and internal link hubs · 4) Improve CWV on long‑form pages and media delivery · 5) Publish EEAT content and comparison guides; social proof and review integration · 6) Community distribution (Reddit/FB) via helpful, non‑spam posts pointing to canonical resources · 7) Weekly dashboards, content sprints, and backlog grooming
Challenge
Earn visibility in competitive adventure‑travel SERPs (Kilimanjaro, safaris, EBC) against OTAs and large operators.
SEO details
- IA: Destination → Route → Itinerary with canonical rules and breadcrumbs.
- Programmatic: route/itinerary pages with unique FAQs, packing lists, and seasonality blocks per route.
- Schema: BreadcrumbList, Organization, FAQ, Review; consistent IDs.
- Internal links: primer posts → sales pages; route comparisons (e.g., Lemosho vs Machame).
- Technical: CWV, image optimization, pagination and table‑of‑contents UX for long posts.
- Content: medical and safety explainers, transparent pricing, and checklists authored/reviewed by SMEs.
- Analytics: GA4 events, form/submission tracking; SEMrush & GSC reporting.
Key metrics (SEMrush, Jul 31, 2025)
- Organic traffic ~97,056/month worldwide
- Keywords ~43,445
- Authority Score 37; Backlinks 7K from 2.1K referring domains
- US 35.6K (37%), UK 14.8K (15%), IN 8.5K (8.7%)
Next
- Interactive calculators (cost, fitness), and route‑specific training plans.
- Deepen safari & gorilla trekking clusters.
Stack
Webflow, GA4, GSC, SEMrush, Looker/Sheets.
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