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Digital Advertising
Practical, ROI‑first PPC: Google Ads, Performance Max, Shopping, Bing—with testing cadence and clear reporting.
Overview
We run lean, test‑driven ad accounts that complement SEO. Budgets flow to proven campaigns, and every change is logged.
What you get
- Account architecture: keyword & audience strategy; PMax/Shopping/Search balance.
- Creative & assets: ad copy, extensions, product feeds, and landing page guidance.
- Testing cadence: experiments for bids, audiences, creatives, and landing pages.
- Budget pacing: guardrails to avoid overspend; seasonality planning.
- Attribution & tracking: GA4 events, UTMs, and conversion QA.
Process
- Audit & reset: structure, negatives, budgets, and tracking.
- Build: new campaigns/ad groups; feed optimisation; conversion settings.
- Optimise: weekly tests; bid & audience adjustments; creative refresh.
Reporting
Weekly snapshot + monthly deep‑dive: cost, conversions/CPA, ROAS, and key experiments with next steps.
Channels
Google Ads (Search, PMax, Shopping, Display), Microsoft/Bing Ads. Social ads available on request.
What our clients say
Don't just take our word for it, see what the awesome people we work with have to say.
See our work
Welcome to the spotlight, where our magic touches down, turning the ordinary into the extraordinary.
Lets work together
Ready to transform your brand's digital presence and unlock the full potential of SEO? Reach out today, and let's start crafting your success story together.
